The time it takes to bring a product to market is affected by many factors, a variety of which can be industry, company, or product-specific. Every industry has its own way of measuring time-to-market (TTM) and, in the aerospace and defense industry, the time from concept to the final product is often a lengthy process that involves years of certifications and approvals.
Effects of being late to market
System design and development has the biggest impact on the time it takes from the initial product concept through to market introduction. If aerospace and defense system developers and integrators had all the time and resources in the world, they would prefer to keep development in-house, where every step of the process could be managed. In reality, however, TTM acceleration is a key differentiator – and fortunately, there is a better, faster way to bring products and systems to market without sacrificing product quality or the integrity of the development process.
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- Time-to-market
- In-house development
- COTS
- Modified COTS